why did the star scarf that triggered the topic of winter wear sell out as soon as it went online?

In the cold season, a scarf with both face and quality becomes the centerpiece of street trends. This brand-new unisex cashmere-like scarf, with its simple and atmospheric design language and solid and high-quality material technology, has aroused a strong response from the market once it is released. It has not only quickly boarded the hot search lists of major shopping platforms, but also become a frequent visitor in many blogger street shots.

• 320 grams of thick fabric for extreme warmth.
• delicate simulation of cashmere touch comparable to the big-name texture.
• multi-tone optional to adapt to different dressing style preferences.
• neutral design breaks the gender limitation and broadens the range of users.

From the laboratory to the wardrobe to understand the whole process of the birth of a high quality scarf

The real good is never just glamorous but hidden in every detail of the production. After dozens of raw material blending tests, the R & D team finally locked in the best formula that can not only present elegant luster but also ensure skin-friendly air permeability. In terms of production process management, it is also strictly in accordance with high standards of execution, so that everyone who gets it can feel the peace of mind brought by control from the source.

1. select fiber components to achieve the double standard of hand feeling and strength;
2. Use low-temperature dyeing and finishing technology to lock the lasting vividness of colors;
3. The full-automatic sewing system ensures that the alignment is smooth and flawless.
4. independent quality inspection channel to eliminate minor defects to maintain overall consistency.

in the eyes of dealers, the product strength with the most re-purchasing power

the data show that the series of products have shown strong growth momentum in many sales channels, especially during the key nodes such as double eleven and double twelve, the sales volume has repeatedly broken records and even once caused the factory to have a tight production situation. Many partners feedback that this scarf has become a sharp tool for store drainage, which can not only drive the joint purchase of related commodities, but also effectively improve the unit price level of customers, which also plays a positive role in building brand image.

Industry observers believe that this kind of life accessories products with simple appearance but exquisite workmanship are gradually replacing the traditional fast-moving products to occupy the high mind of consumers, especially when it is endowed with certain emotional value, it is easy to transform into loyal fan groups to actively spread and form a virtuous circle growth model, which is worth continuously looking forward to the long-term investment development plan.

Real user experience witness word of mouth comes from the common choice after tens of millions of people wear it

the discussion on the topic of this scarf on the social platform is almost all well received. some people praise it as soft as a gentle hug. others mention that even if it is worn for a long time, it will not cause strangulation. what is more rare is that it is still upright and shapeless after many washings. all kinds of details have accumulated to create a super-high satisfaction evaluation system.

a business man who often travels to the northern region shared his experience and said: 'since I bought this scarf, I am not afraid of the cold wind blowing my neck when I go out in winter, and I look very neat with my suit jacket. several friends around me have been followed by planting grass. one has now become my exclusive artifact to keep out the cold! '

Predicting the trend of autumn and winter next year, this kind of clothing accessories will become the focus of capital competition

with the rise of generation z consumer power, their demand for personality expression and identity is becoming more and more obvious, pushing the entire clothing accessories industry into a stage of refined development, especially commodities like this, which have both basic functionality and aesthetic connotation, are expected to usher in an explosive growth period in the next few years. all brands have increased their research and development investment in an attempt to seize the opportunity to seize the opportunity.